At Barton Associates, I led the company blog during a period of rapid growth, managing editorial strategy, content development, and SEO performance. I wrote and edited posts that educated healthcare professionals and staffing clients on industry trends, compliance, and career development, all while optimizing for traffic and lead generation. Under my direction, the blog drove more than 163K sessions annually and supported $360K+ in revenue. The following are some examples.
2016 – 2018
Writing portfolio
This resource highlights essential stats and facts about the nurse practitioner role, including education, certification requirements, job outlook, and scope of practice. I also wrote and produced the companion video (linked here), which walks viewers through the demanding path to becoming an NP and the impact these clinicians make.
I wrote this roundup to highlight trusted physician voices offering insight, humor, and firsthand experience. The post was designed to build organic traffic and engage healthcare professionals by curating valuable content they’d want to return to, supporting Barton’s position as a go-to resource for locum tenens providers.
To connect with Barton’s growing community of physician assistants, I curated this list of standout PA blogs that offered relatable stories, clinical insights, and career tips. The post was part of a broader content strategy to drive SEO and demonstrate Barton’s understanding of the PA experience beyond job placement.
In this article, I explored the shifting demographics and motivations behind the growing interest in family medicine. Using data and industry insights, the piece helped Barton highlight key trends in provider career choices while reinforcing its role as a staffing partner attuned to the evolving healthcare landscape.
©2025 Jess Huckins