Rue La La: Humor Column

I wrote this recurring humor column for Rue La La’s blog, designed to bring the brand’s voice to life through curated tweets and cheeky commentary. Each post paired real-time social content with Rue-style wit, giving followers a reason to engage, laugh, and hit retweet. This series functioned as voice-driven copywriting by strengthening brand identity, encouraging social interaction, and showing customers we didn’t take ourselves too seriously (except when it came to style).

2012 – 2014

Writing portfolio

Examples From “5 Style Bytes You May Have Missed”

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These pieces originally appeared on the Rue La La blog.