This editorial-style welcome guide was created to help new Rue La La members get the most out of their shopping experience. I wrote the copy for this blog post and email asset as part of the brand’s 14-day onboarding stream. The goal was to make functionality feel fun — from app downloads to referral credits — while reinforcing Rue’s voice: clever, conversational, and always style-forward. Each “rule” walks members through key actions with playful urgency and clear value.
2014
Writing portfolio
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