This line — “Yes, it’s exciting. But don’t run with scissors.” — was my first copywriting win. Selected to become a “Rueism” from an internal writing contest open to the whole Rue La La copy team, it was chosen to appear on the brand’s shipping boxes nationwide. It quickly became a customer favorite, shared across social media for its humor and voice. This project marked the moment I realized the power of playful, on-brand copy.
2013
Writing portfolio
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