As the founding content editor for Rue Living, I helped launch and shape the home and lifestyle section of Rue La La’s blog. I created the style guide, pitched content tied to weekly e-commerce event themes, and sourced top lifestyle bloggers and food influencers to contribute content. For each post, I led strategy and production: writing and/or editing the content, aligning it with live e-commerce events, and collaborating with marketing, merchandising, and design teams. This series brought together style, storytelling, and shopping in a way that reinforced Rue’s brand voice while driving engagement and conversion.
Posts featured original recipes, entertaining tips, seasonal trends, and influencer commentary — all built to pair with specific Rue boutiques and bring lifestyle content into the commerce experience.
2013
Writing portfolio
Recipes from Top Chef’s Sam Talbot →
Annie Dean on bridal showers and spooky-chic decor →
