As a senior contributor to Skyword’s Content Standard, I combined deep editorial expertise with voice-driven storytelling to create educational, often unexpected content for content marketers, freelancers, and brand editors. These pieces reflect a sharp editorial eye, approachable wit, and a focus on elevating creative strategy … including what Hulk Hogan can teach us about brand storytelling.
I have republished a selection of my Content Standard articles on Medium with Skyword’s permission.
2014 – 2016
Writing portfolio
Get a ringside look at brand storytelling through the lens of pro wrestling. This piece breaks down narrative structure — hero, conflict, payoff — using Hulk Hogan vs. André the Giant at Wrestlemania III as a framework for crafting content that connects.
This editorial blog post takes aim at the outdated grammar “rules” that continue to haunt content creators, marketers, and even some editors. I wrote it to debunk common myths and to help writers feel more confident making intentional style choices. The tone is direct, funny, and rooted in editorial best practices.
©2025 Jess Huckins